Our Story

A circular crochet movement born in Africa.

Snow Crochet began with a simple observation: tonnes of knitted clothing were being discarded each year, while talented crochet artisans struggled to access affordable yarn and reliable income. We built a platform to close that loop.

The problem

Africa imports vast quantities of second-hand textiles. A significant portion ends up in landfills. Meanwhile, artisans face barriers to materials, markets, and dignified income.

Our mission

Transform textile waste into handmade crochet products, while creating sustainable economic opportunity and supporting vulnerable communities.

Our vision

To build Africa's leading crochet marketplace and circular economy platform — connecting creators, customers, NGOs and corporates around regenerative craft.

Future goals

  • Reward token system for donors and recyclers
  • Corporate orders & branded merchandise portal
  • NGO partnership program & community studios
  • Recycled plastic yarn initiative
  • International marketplace & export hub

Timeline

  1. 2023

    Founded

    Snow Crochet starts collecting textile donations in Nairobi.

  2. 2024

    First 25 artisans

    Pilot marketplace launches with 50 products.

  3. 2025

    100 artisans · 500 kg recycled

    Expansion across East Africa begins.

  4. 2026

    Goal: 500 artisans, 2 tonnes recycled

    Corporate & NGO portals launch.

  5. 2027

    Pan-African export hub

    International marketplace goes live.